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Josh Dare

Writer/Copywriter

Hello! I'm Josh. I write copy.Here's some of it:

I’ve been writing professionally for over 20 years—on paper.
I've worked with global brands like Nintendo, AXA, and Virgin Mobile; and contributed to mastheads in Australia, New Zealand, USA, Canada, and the UK, reaching an audience of millions.

Brands I've worked with:

"Get pre-approved within 24 hours and close on time" campaign
Client: Freedom Mortgage
Design: Chris Berry
Copy: Josh Dare

"Your home equity can help" campaign
Client: Freedom Mortgage
Design: Chris Berry
Copy: Josh Dare

"Rates are dropping" campaign
Client: Freedom Mortgage
Design: Chris Berry
Copy: Josh Dare

Women of influence congratulations
Client: Freedom Mortgage
Design: Chris Berry
Copy: Josh Dare

Congratulations
Dee Grosso
2019 Women of Influence
On behalf of all of us at Freedom Mortgage, we are proud that you are being recognized as a 2019 Housing Wire Women of Influence.Congratulations to Dee and the other exceptional women who are making critical contributions to our industry.

First Flyer recruitment
Client: Freedom Mortgage
Design: Chris Berry
Copy: Josh Dare

Land an Amazing Career
Career Development Program for College Graduates
• Opportunities for ALL majors
• Dedicated coaching and mentorship from industry experts and program graduates
• A culture of community, fun and team building
• Secure your independence with competitive benefits and income
• Start with classroom-style learning followed by on-the job training
Start your career in Sales. Be the champion of your success at a growing company that offers opportunities to succeed.
Limitless career potential at a growing company. Learn more or apply today.
Join a team that is dedicated to fostering homeownership in America.

Congratulations Mike Middleman
Client: Freedom Mortgage
Design: Chris Berry
Copy: Josh Dare

Congratulations
Freedom Mortgage is pleased that Executive Vice President Michael Middleman has been chosen to receive a Corporate Philanthropy Leadership award from the Philadelphia Inquirer.
We are proud of Michael's commitment to community betterment, his advocacy for military families and for his role in fostering the American dream of homeownership.

Everything you need to know about spending your first summer in London
Blog: cheapflights.com.au
Copy: Josh Dare

‘Ello guvnah!, you’ve been bleating at your mates like a knob in all your excitement leading up to this: your first summer in London. There’s more to the great city than a cockney accent though – here’s everything you need to know to get by in the Londinium sunshine.It’s hotter than you think
London has a reputation for being cold – and for a good chunk of the year, it’s well earned. But the London summer can be surprisingly hot. While the numbers on the dial will not impress Australians (U.K. summers average “very pleasant with temperatures averaging 18°C and often into the low 20s”!) but the stink of the heat during summer’s peak in London is undeniable.
You’re going to be asked if you’re alright a lot
“Y’alright?” is the enquiry the locals will greet you with. It’s intimately unnerving at first, like you have something on your face, but once you realize they don’t actually care if you’re alright, just saying hello, you’ll meet a largely sardonic bunch of locals with a great sense of humor.
You will get lost
London is a complex city to get around. While it’s not hard to orientate to Oxford St, which runs the length of the city (becoming Uxbridge Rd), the web of laneways and turns and small streets that hang off makes navigation a hard task. The streets are so complicated that black cab drivers must pass a test known as “The Knowledge” to demonstrate their recall of the routes between London’s 25,000 streets and 20,000 landmarks – but hey, at least you’ve got that smartphone to get around.
The Tube is awesome (but confusing)
When the drivers aren’t on strike (rare, but they too love a bit of slack in the summertime), the Tube is an excellent way to get around – as long as you’ve learnt your route by mapping your journey beforehand. Trains run on a metro system with a departure every few minutes, and it sure as hell looks easy enough to make transfers between lines on the map (transfer between platforms can be vexing).
You can’t navigate the city with a Tube map
Living by the Tube map will not bear any geographical reference to the city above – the map is not to scale, leading to misleading representations like Covent Garden and Leicester Square: the two stations look like they’re a distance apart on the tube map, but the platforms are practically touching – a 20 second journey is all that separates them.
Parks can be better than the beach
Well, maybe just London’s beaches – Brighton leaves a little to be desired to Aussies – but you’ll find you won’t even be thinking about the beach as you kick back in a park and relax in the sunshine on a rug with some mates. While there’s no water to cool off in (boo), there’s also no sand (yay!).
Your new favorite drink is Pimms
You might not even hold a certain predilection for Britain’s cherished summer drink, but sometime during your first London summer you will 300% find yourself claiming that it is to a very gracious host serving you a cup of the brown stuff with lemonade and an impressive menagerie of colorful fruit because bloody hell look at all that fruit thanks heaps! Yeah I love Pimms!
The crooks are clever
London, like any great city, has its undesirable elements, and one of London’s is a flux of pickpockets and clever crooks. It’s simply a case of not leaving yourself vulnerable: for example, one common tactic is when “lost” tourists come to your table speaking gibberish while placing a fold out map over your exposed valuables on a table to nab them as they pick up the map with your belongings in one swift motion and quickly move on.
Super-cheap flights are super cheap for a reason
One of the greatest surprises to a traveller accustomed to paying Australian airfare is just how bloody cheap it is to fly to exotic European countries you didn’t even know existed – with flights on sale for as low as just one penny. And while a flight for a penny might seem attractive at first, you’ll soon realize it’s a penny for a reason: the flight takes off at no way o’clock at an airport in Essex, not London; then lands in a similarly-conveniently placed airport, except now the signs and streets are all foreign and unfamiliar.
Now you’re a summer-savvy Londoner, there’s only one more unexpected surprise to look out for: sunburn. Don’t diss the English sun, it burns just the same – so don’t forget to slip, slop, slap as you soak up the sunshine in Ol London Town.Meta data
London in the summertime can be an awesome experience – here’s everything you need to know for your first sunny season in ‘the smoke’.

Everything you need to know about Sydney beach culture
Blog: cheapflights.com.au
Copy: Josh Dare

If you’re Australian, chances are you live by the coast: 85% of us live little more than a stone’s throw from one of our 10,685 beaches. Even those who don’t live by the coast have elevated the beach to a social icon, heading to shores for summer holidays, Australia day and other special events – and, along the way, most definitely a BBQ or ten. Here’s the down low you need for your fun in the sun:Australian culture pretty much = beach culture
Surprisingly more so for those of that grew up on the beach, but even those who grew up inland had the bronzed’n’blond ideals of Home and Away installed at a young age. We’re our most laconic on the beach, which is possibly the birth place of the idea that most Aussies are laid-back, stress-free yobs who have been ever-so-slightly touched by a post-stroke speech impediment, robbing us of the ability to fully sound out words – but that’s just the hot sun and the tinnies [cans] of piss [alcohol].
The beach belongs to everyone
Recognising that beaches are public places for all to enjoy, there are no privately-owned beaches in Australia. If you require an extra layer of protection from prying eyes (of which there really are none) at the beach, and don’t mind looking a complete wanker [idiot], you could pick up a beach tent: a full four-person canopy extravaganza complete with peg set up.
Your towel is sovereign territory
On a massively populated Sydney beach, your only claim to territory is the towel you lay down at the start of the day – no matter how daggy [uncool]. Don’t be too precious about your space – you may lose a little border land as neighbouring nationstate towel sets up next to you – but you’ll find you’re offered the same open respect back as you’re putting out.
… but watch your shit
It’s been many years since we stopped leaving our houses and cars unlocked even when we weren’t around, but that sad fact is sometimes forgotten amongst the sand, where valuables are left with towel while its owners jump in for a quick dip. Especially if you’re swimming at a super-packed tourist beach, dune-to-dune with lily white Europeans leaving their matching white iPods unattended in the sun with a veritable ‘please take me’ tag. Of course, don’t forget…
There are other heaps of other Sydney beaches besides Bondi
Around 100 beaches are speckled around the harbour and along the coast. As a visitor to the sparkly city who made a light enquiry towards the ocean, you’ll be led excitedly to ‘bold!, brashy!, beautiful!’ Bondi. Oh, sure; it’s a nice beach, but, like – we don’t have to all crowd on the same one. To name just one: the continent’s most easterly point, Byron Bay, easily challenges Bondi.
Lifesavers are legends
Lifesavers – the stacks of bronzed muscle stuffed into mis-fitting swimming cozzies under red and yellow hats – are the real MVP of our shores. Thousands of trained volunteer surf lifesavers keep Australia's popular swimming and surfing beaches safe every summer by providing beach patrols and first aid services; rescuing around 80,000 people from the waves since record keeping began.
Most all, don’t forget to slip slop slap with some high SPF sunscreen – the Australian sun can bite.Metadata
Sydney is home to some of the world’s most beautiful beaches, with over 100 speckling the harbour and coastline – here’s an introduction to the culture on those magnificent shores.

Top 10 most awesome music festivals in Australia
Blog: cheapflights.com.au
Copy: Josh Dare

While Australia’s party roster was savaged by some big name cancellations this year, there’s still plenty of unique awesome music festivals to visit while you’re bouncing round Oz:Splendour In The Grass (NSW)
Usually boasting the best line of acts, Splendour In The Grass is a three day muddy, musical mess in Byron Bay. It’s camping and heaps of stages for all tastes, from massive international stars, to smaller Aussie start ups, and comedians in case you got lost and found yourself at a music festival. Some call it the best party in Oz.
splendourinthegrass.com
Southbound Music Festival (WA)
“Splendour of the west,” they call it – and with a regular impressive line up to match, it must be the pristine views to be taken in on the patch of land Southbound Music Festival calls home.
southboundfestival.com.au
Let Them Eat Cake (VIC)
There’s no better way to start the new year than on the opulent gardens of a mansion set in one of Melbourne’s leafier suburbs. Let Them Eat Cake is a NYD music festival that takes place in Werribee Mansion, a 40-room enclave that for one day plays host to a huge, majestic electronic garden party.
letthemeatcakenyd.com.au
Strawberry Fields (VIC/NSW border)
Promising the “greatest weekend of your life,” Strawberry Fields promises you will gather new friends and old, leave the urban mundane behind, and get covered with a thick layer of dust that somehow also managers to line your throat.
strawberry-fields.com.au
Party In The Paddock (TAS)
Get as rollicking as the hills that surround Tasmania’s standout music festival, Party In The Paddock. Nestled the beautiful grand ravines of Tassie’s lush green surrounds, the absolute killer bonus: BYO alcohol. Go nuts responsibly, kids.
partyinthepaddockfestival.com.au
St Jerome’s Laneway Festival (VIC)
Laneway has now grown to a national festival, but travellers ought to come see experience the magic in the cramped lanes of its home city Melbourne. Theres’s nothing like the squeeze of a million other revellers that are impossible to make thoroughfare through to make you really appreciate music.
lanewayfestival.com
Festival Of The Sun (NSW)
You came to Australia for the beaches, the sun, and now you’re hunting out music festivals while you’re here—why not combine all three and come for the Festival Of The Sun, a boutique 3000-limited party set in the picturesque surrounds of the Port Macquarie seaside. This one’s BYO as well.
fotsun.com
Peninsula Picnic (VIC)
Victoria’s Mornington Peninsula recently won an award from National Geographic for its appeal to international tourists. It’s also a culinary delight, with Peninsula Picnic the most extensive food, wine and music festival ever presented on the Peninsula, combining gourmet food, wine and a chilled out soundtrack performed live by Australia’s best music acts.
peninsulapicnic.com.au
Nannup Music Festival (WA)
Recently reaching its 25th anniversary milestone, Nannup has celebrated a quarter of a century of musical, cultural, artistic and Indigenous celebrations over plenty of good times at this affordable family-friendly festival.
nannupmusicfestival.org
Confest (NSW)
ConFest is a volunteer run non-profit music, arts, lifestyle and workshop event held in the bush of NSW Australia that’s mostly known for the layers of mud the punters usually find themselves wrapped in while singing chants with incense. It’s that kind of festival, and it runs in summer and autumn.
confest.org.au
All you need now is some ear plugs—though here in Aus, we call them ‘ear wooly wuzzauwuckers’. You can get them at any pharmacy simply by asking. (Just mind the drop bears.)Meta data
Australians sure know how to party—here’s the top 10 unmissable music festivals to go to while you’re there.

Barbie hall of fame
Blog: citysearch.com.au
Copy: Josh Dare

Perky, pert… perfect. The pocket-size princess Barbie (“Babs” to those in the know) has been giving little girls wholesome playtime and unrealistic body expectations for nay on 50 years now, although it hasn’t been without her fair share of controversies.Teen Talk Barbie
When playing Barbie, all the way up until July 1992 children were using their imagination by being Barbie’s voice when they played dolls. (Can you imagine!) Mattel figured this display of creativity may not foster good adult consumers, so they released ‘Teen Talk Barbie’, which spoke imitatable phrases such as “I love shopping!” and “Wanna have a pizza party?” among a set of 270. This moulding of young girls would have flown under the radar, had they not also included an exacerbated, “Math is hard!” which got the American Association Of University Women’s panties all twisted. They removed the phrase in October of that year after criticism. Manufacturing misogyny is hard too!
“Coloured Francie”
1959 was a very different time, so naturally Barbie was debuted in the only caste that would come to the mind of a ’59 toy designer: white. Well, technically a kind of anaemic yellow hue, but you know what I mean. The radical 60s must’ve rocked the foundations of this singular society, as in 1967 a new friend for Barbie was introduced: “Coloured Francie”, as she was known. Her tag line was, “Barbie’s MODern cousin” (in reference to her “mod” contemporary clothes). She wasn’t an African-American per se, just the regular Barbie in a different colour – with the same head mould and all, so without any African-American features. But the thought was there I suppose.
Oreo Fun Barbie
Luckily, Mattel learns from past mistakes. In 1997, they entered into a cross promotion deal with Nabisco and brought the world “Oreo Fun Barbie”. The theory was that little girls could come home from school and play with their favourite doll while eating their favourite cookie, Oreo. Because of their past mistakes, Mattel now had a policy of releasing any new edition Barbie in both white and black. They didn’t have a sensitivity policy in place though, because ‘Oreo’ is slang in the African-American lingo. Derogatory slang, at that – it refers to somebody being black on the outside, but white on the inside (like the cookies). The dolls were recalled.
Share A Smile Becky
1997 was a bad year for Mattel. You’d think that releasing a wheelchair-bound Barbie doll called “Share A Smile Becky” would level out the public impression of their sensitivity. (Especially because the wheelchair itself was fun, cute and pink.) It probably would have done, if the dolls were, y’know, able to live and play with the other “normal” Barbies. A 17-year-old high school with cerebral palsy was probably devastated to find that the wheelchaired doll could not fit into the elevator of Barbie’s dream house. But that’s OK; she could probably just sleep outside… right next to Coloured Francie’s drinking fountain.
Totally Tattoo Barbie
I know what you’re thinking: these were all a million years ago! A lot has changed, even since the 90s. One thing that hasn’t changed though is Mattel’s ability to court controversy under the guide of being progressive and modern. In April 2009, they unleashed ‘Totally Tattoos Barbie” onto the world. The selling point was that you could customise your doll – or even yourself - with a range of included tattoos that are applied with a tattoo gun. One of the included tattoos is what’s colloquially known as a “tramp stamp”, placed on the lower back just above the buttocks. They are also known as “arse antlers” or “slag tags”.
Pregnant Midge
So Mattel got the message that girls need dolls that reflect the real people in their lives, and also dolls that will let them act out events that may happen in their life. Wedding Barbie is a good example there, and a prime excuse to dress up to boot. Introducing “Pregnant Midge”, the doll for girls who dream of being pregnant; part of 2003’s ‘Happy Family’ line. Uh oh, what’s this? She has an indistinguishable age, so encourages teen pregnancy? And no wedding ring, so she’ll be a single mother too? The customer complaints generated were enough to make Wal-Mart hastily pull the line off their shelves.

Gen Z and Homebuying
Blog: Freedom Mortgage Wholesale (B2B)
Copy: Josh Dare

Step aside, Millennials—there’s a new homebuying kid in town.Generation Z—those born between 1995 and 2010, so between 9-24 years old today—represent a larger share of the population than Millennials, with their cohort of some 68 million vouching for a quarter of the U.S. population. By 2020, Gen Z will account for 40% of all consumers in the U.S.*They want to be homeowners
Understanding this group will be critical if you want to succeed in the next decade and beyond—particularly as Gen Z aspires to homeownership: 86% of them want to be homeowners. Of that group, 87% want to be homeowners before they hit their mid-30s. In fact, nearly half want to buy a home BEFORE they hit 30.
What exactly is the reason Gen Z is so interested in homeownership? For 80% of them, it’s because they want a place of their own. Almost half consider homeownership a good investment. 40% simply want a good home for their pet.Where they want to live
Gen Zers have some strong ideas about where they want to live, too. The most important feature of their homebuying process is being close to their place of work, with 71% ranking it the most important factor. Next, proximity to friends and family trails behind at 52%. Crime rate forms part of their consideration, with 46.3% listing it as a homebuying factor.
More than half (58%) said they want to live in a diverse neighborhood. That’s no surprise considering the cohort’s make up: they’re multicultural, with the largest percentage of Hispanics and non-Hispanic blacks at 22% and 15%, respectively. It’s predicted that diverse neighborhoods will thrive under Gen Z.Barriers to homeownership
In the same breath, these potential homebuyers are aware of the barriers to homeownership, with 42.3% concerned that they won’t make enough money to afford a home. An additional 20.9% are worried about saving for a down payment. That could be fueled by a lack of knowledge: 26.1% believe a down payment must be 20% or more, and a quarter just plain don’t know how big of a down payment is required. Regardless, the majority are sure that three years, tops, will be plenty of time to gather the money needed for a down payment.
Strap yourself in for the wave of Gen Z homebuyers. They’re hungry for homeownership and need you to be ready to help them get there.Source

Go all-in with NAMB All-In
Blog: Freedom Mortgage Wholesale (B2B)
Copy: Josh Dare

Freedom Mortgage & NAMB All-In
Ask about the new Digital Verification of Assets Report!
Features:
• Intuitive digital borrower experience
• Steamlined workflows for brokers
• Free to all current NAMB users
NEW! Reduced time to close — Enjoy automated, digital asset verification for your borrowers.
If you’re like any other hot-blooded mortgage professional, you probably dream of getting more leads. Your dreams likely also feature reduced closing times and the ecstatic customers-for-life such a positive experience would bring.Winning Technology Designed for Brokers
Pinch yourself—you’re not dreaming. Earlier this year, Freedom Mortgage Wholesale announced its inaugural membership and integration with NAMB All-In, the National Association of Mortgage Brokers’ (NAMB) new cloud-based platform.
Powered by Calyx Technology, NAMB All-In was created to streamline and support your success. NAMB All-In provides features that give you a competitive edge to help you stand out against your professional rivals.Serious about data protection, NAMB All-In uses bank-level security and secures files behind a password. As a "super admin" you can allow or deny internal staff to view loan files. Also, because NAMB All-In integrates with partner databases, there’s a seamless data exchange that means your work is getting done faster.The camera capture feature lets you snap photos of documents instead of enduring the chore of scanning and emailing each doc. NAMB All-In is even equipped with automated digital asset verification, which means faster results for you.More Benefits Through Zip, and Calyx Point LOS Systems:Zip – transform your customer experience
Starting with Calyx’s Zip, your new or existing homebuyers can easily begin the loan application process from any mobile device – the intuitive borrower interview seamlessly enables borrowers to request digital verification of asset information directly and securely from thousands of financial institutions nationwide.
Fast, flexible technology & more choice
The borrower data collected from Zip conveniently populates within the LOS of your choice – Calyx Point or NAMB All-In. Within minutes, the verification of assets is complete and your certification document with all bank/asset statement details is available (from AccountChek).
Digital VOA — only available with Freedom Mortgage
From the Calyx Wholesaler Marketplace in NAMB All-In, brokers simply select Freedom Mortgage Wholesale and the 1003 data is transferred without any export/upload of a FNMA 3.2 file. The digital VOA is eligible with most conventional and government loan programs.
Getting Started:
NAMB All-In is Free for NAMB Members – The NAMB All-In platform, including the new digital VOA enhancement is free to NAMB Members. Calyx’s Zip application is only $10/submission for brokers transferring loans to lenders integrated with the Calyx Wholesaler Marketplace.
To learn more about NAMB All-In visit www.nambai.comStart gaining more leads and automating your originations with NAMB All-In through Freedom Mortgage today.

“Won’t you be my neighbor?”: Good Neighbor Next Door program
Blog: Freedom Mortgage Wholesale (B2B)
Copy: Josh Dare

To help strengthen revitalizing communities, the Department of Housing and Urban Development created the Good Neighbor Next Door (GNND) program. The program offers a 50% discount on the purchase price of a home—with a low down payment of $100 for FHA loans—to members of society who have dedicated their lives to community betterment.There are three key factors to consider for the GNND discount:1. The borrower’s job
The borrower must work full time in one of the program’s specified professions. They are:
- Law enforcement
- Teachers (pre-K through grade 12)
- Firefighters/Emergency Medical Technicians
The program approval process includes certifying that the borrower intends to remain in the eligible profession for one year from the date of purchase.
2. Where they live
The home must be in a revitalization area and listed exclusively for sale through the GNND program.
Borrowers do not have to be a first-time homebuyer to participate in the GNND program. However, they cannot own any other residential property at the time an offer is submitted, and for one year prior to that date.3. How long they intend to live there
The borrower must agree to own and live in the property as their sole residence for three years (36 months). An annual certification will be mailed on the anniversary of the purchase. The borrower must sign, date and return the form each year to verify that they’re still living in the home.
Let your eligible homebuyers know about this great opportunity!Additional program details and eligible homes by state can be viewed at hudhomestore.com/Home/GNND.aspx

How to sign on to Salesforce
Client: Freedom Mortgage
Copy: Josh Dare
Video walkthrough: Josh Dare (in Adobe Captivate)

Salesforce user guide (developing draft)
Client: Freedom Mortgage
Copy: Josh Dare
Desgn: Josh Dare

STML quiz complete
Client: Freedom Mortgage
Copy: Josh Dare
Created by: Josh Dare (in Adobe Captivate)

Style guide addition
Client: Freedom Mortgage
Copy: Josh Dare

Postcard: How could you benefit from a cash out refinance?
Client: Freedom Mortgage
Copy: Josh Dare

Front

Back

Less debt. More freedom.
What would you do if you had extra money in hand? Cashing out the equity in your home could help you:
• Consolidate debt
• Pay for a large expense
• Renovate your home
• Pay for college tuition
• Maximize your savings and investments
• Improve your monthly cash flow
I believe in offering quality service you can rely on. Call me today for more information!

Postcard: Update your information and win a $100 Visa gift card
Client: Freedom Mortgage
Copy: Josh Dare

Front

Back

Sweepstakes
Win 1 of 10 $100 Visa gift cards
[Name], update your contact details to enter!
As your mortgage provider, we would like to let you know about:
Opportunities to reduce your monthly mortgage payment
Important updates to your home loan
Billing matters that need your attention
• Changes in interest rates
• The $100 gift card you could win!
It only takes a moment!
Visit [url.com]
Use reservation number: [reservation number]

Editing pre-purchase consulation flyer for clarity and concision
Client: Freedom Mortgage
Editing: Josh Dare

Before

Pre-Purchase Consultation For Future HomeownersThe goal of a Pre-Purchase Consultation is to review your current financial profile and determine what steps you need to take to position yourself financially for your next home purchase. Many consumers tend to wait until they feel that they are financially ready to initiate a home purchase before they start discussions with a mortgage provider. However, many of them hit road blocks that easily could have been avoided if they had received proper advice in advance of starting their search. Our objective is to help you understand what lending criteria you will need to meet ahead of time so you can take the appropriate steps toward a successful purchase transaction.PRIMARY AREAS OF EXPLORATION:
- How much cash will you need to purchase your ideal property?
- Is your income high enough to qualify for the loan you'll need?
- Should you pay off debt or settle delinquent accounts before purchasing a home?
- Is your credit score high enough to qualify for a loan with the best possible rates?
- Do you have a sufficient number of active credit accounts to meet lending requirements?
DOCUMENTS NEEDED:
- Personal Financial Statement
- Credit Report (We can run your report for you with authorization.)
THE PROCESS:
- Initial phone consultation to review your current finances and your ideal home purchase scenario
- Documents outlined above provided (if not covered on initial call)
- Preliminary analysis completed by Freedom Mortgage specialist and reviewed with your advisor(s)
- Overview of our recommendations sent to you via email
- Conference call to review proposed action plan and timeline for the upcoming home purchase

After

Avoid Unnecessary Homebuying Stress with a Pre-Purchase Consultation for Future HomeownersMany homebuyers wait until after they've started their home search before talking to a lender.
However, they will often encounter roadblocks that could have easily been avoided had they sought proper advice first.
A pre-purchase consultation is an opportunity to review your financial profile. The insights from this review will help determine the steps you need to take to position yourself financially for your next home purchase.The consultation can also help you understand the lending criteria you will need to meet, for a smooth successful home purchase.Home purchase options we'll explore
• How much cash will you need to purchase your ideal property?
• Is your income high enough to qualify for the loan you'll need?
• Should you pay off debt or settle delinquent accounts before purchasing a home?
• Is your credit score high enough to qualify for a loan with the best possible rates?
• Do you have a sufficient number of active credit accounts to meet lending requirements?
We need to see the following documents:
• Your personal financial statement
• Your credit report
Pre-purchase consultation steps
1. Introductory phone call to review your finances and your ideal home purchase
2. You provide documents as outlined above
3. A Freedom Mortgage specialist will complete your preliminary analysis
4. We email you an overview of our recommendations
5. Conference call to propose action plan and homebuying timeline

Understanding discount points
Client: Freedom Mortgage
Copy: Josh Dare

Subject: Understanding discount pointsDear [BorrowerFirstName],When comparing mortgages, you'll see some lenders include the loan rate available with "points" — a point is equal to 1% of the loan. So, on a $200,000 mortgage, one point would be $2,000.Discount pointsDiscount points are fees paid directly to the lender at closing in exchange for a reduced interest rate. The more points you pay, the lower the interest rate—so this is also called "buying down the rate".This kind of point may be tax-deductible. Please consult your tax advisor.Contact me today for more information and your free pre-approval!

Need funds for home improvement?
Client: Freedom Mortgage
Copy: Josh Dare

Subject: Need funds for home improvement?Dear [BorrowerFirstName],A government-insured FHA 203k loan lets you purchase or refinance a home along with the cost of needed or wanted repairs — all with one loan.FHA 203k loans can be used for:
• Bathroom and kitchen remodeling, including built-in appliances
• Replacing a roof, gutters and downspouts
• Adding a second story, a family room, another bath
• Completing a basement or attic
• Upgrading plumbing, heating, air conditioning or electrical systems
• Installing new siding, energy efficient windows and doors
A renovation loan can take care of these repairs and more with one loan transaction.Contact me today for more information on renovation financing!

No pay stubs or W2s? No worries!
Client: Finance of America Mortgage
Copy: Josh Dare

Your pay schedule shouldn't hold you back from achieving the dream of homeownership.We understand that a unique lifestyle comes with its own unique structure.That's why we've simplified the requirements to qualify for a loan. Wage earners no longer need to lose hours rifling through dusty old paperwork to document their income: no pay stubs or W2s necessary! A written verification of employment will fulfill the requirement!** Must be completed on FNMA Form 1005 or obtained from a third-party employment verification vendorELIGIBILITY:
• Two years of employment in the same industry, and one year with the same employer
• Two most recent bank statements
• 80% max loan-to-value
• Minimum credit score: 660
• All property types, occupancies
Contact me today for a simplified home loan application.

We're with you for every step of the homebuying journey
Client: Freedom Mortgage
Copy: Josh Dare

Congratulations! You have decided to start your homebuying journey. Whether it's your first home or another home, we're here to guide you through every step to help you realize your homeownership dreams.Step 1: Determine your eligibility
No matter the type of loan you are considering—be it a VA, USDA, FHA or conventional loan—it's a good idea to check the eligibility requirements. Visit our website or contact us for a personalized evaluation of your home loan options.
Step 2: Get pre-approved
A Freedom Mortgage Loan Advisor can help you determine how much home you may be able to afford. We will ask you about your specific financial situation, check your credit score and verify your income and assets. We need this information to pre-approve your loan request.
A letter of pre-approval is a valuable document—it lets sellers and real estate agents know you that you are a credible buyer who has already started working with a lender to ensure closing can happen in a shorter amount of time.Step 3: Search for your home
Share your pre-approval with a trusted real estate agent who is familiar with your desired neighborhood-and search with the confidence of knowing which houses are within your range.
If you are taking advantage of a special loan financing program from VA, FHA or USDA, it's a good idea to use an agent familiar with that type of loan: they can limit your search to homes that meet the program guidelines.Step 4: Organize a home inspection
Your real estate agent may recommend service providers for a home inspection and other certifications. The home inspector will thoroughly check over the home to present a report on issues that would affect the safety of your property and/or its resale value. If any serious problems are uncovered, you may wish to include these in the final negotiation with the seller.
Step 5: Close on your loan and move in!
The final step in any real estate transaction is the closing. Make sure everything mentioned on this page is in order ahead of the day.
One of the biggest risks to an on-time closing is a change in the borrower's financial circumstances. Avoid opening a new credit card account, buying a car or making any other large purchases prior to closing. If you're concerned that an event has or will occur, contact a Loan Advisor as soon as possible to discuss its impact on your ability to qualify for a loan.
The borrower and any co-borrowers attend the closing in person Although the closing meeting may only take an hour, consider allowing for some extra time-there are many documents to sign. Your closing agent will explain what you are signing. You will have the opportunity to ask any questions.Once your closing is complete and the agreed-upon settlement date arrives, you're ready to move in! Imagine how incredible it will feel to get the keys to your very own home.Congratulations on this exciting milestone!

Steps to homeownership — made easy
Client: Freedom Mortgage
Copy: Josh Dare

The home financing process can seem complex and somewhat confusing.
Below is a snapshot of the key steps involved. I can help you understand each step and guide you toward the smoothest possible mortgage experience.
1. Homebuyer obtains pre-qualification from a lender.
2. Desired home is purchased with assistance from a real estate professional.
3. Contract is accepted, and the home is placed in escrow.
4. Loan application is submitted to the lender.
5. Lender orders a title search and a property appraisal.
6. Loan materials are reviewed and processed
7. Loan is submitted to underwriting for approval.
8. Closing agent explains all documents and ensures that both the buyer and attorney have a chance to review them. The agent also makes sure everything is ready for signing and recording, then collects funds for various fees and expenses for proper disbursement.
9. Loan documents are signed.
10. Loan is funded and recorded.
11. Homebuyer gets the keys to their new home!
To find the right home financing option for you—and review the mortgage process—call me today.

Home mortgage rates have dropped
Client: Freedom Mortgage
Copy: Josh Dare

Now may be your best time to buy or refinance.
Mortgage interest rates have dropped, but there's no guarantee they will stay that way.
If you're thinking of buying a home, now may be the perfect time to act! If you already own your home and you've been putting off repairs, a remodel, paying off high-interest debt or reducing the term of your loan, now may be an optimal time to refinance.
We want you to achieve your homeownership goals. It doesn't pay to wait.
Act quickly before rates go back up.
Contact me today to discuss all your financial options.

Live in the home of your dreams sooner—purchase or refinance with a low down payment
Client: Freedom Mortgage
Copy: Josh Dare

Is coming up with a large down payment and other closing costs stopping you from purchasing or refinancing a home? Good news: there is still a way to achieve your homeownership dreams.
The Colorado Housing and Finance Authority (CHFA) offers programs with savings advantages for homebuyers.
Less money down — and a lower monthly payment
The CHFA Advantages™ program makes homebuying more affordable by offering a 30-year fixed rate home loan with a down payment as little as 3%. There's no mortgage insurance to pay.
Program benefits
• Fixed rate, 30-year loan
• No mortgage insurance
• Only 3% down payment or equity required (gift funds allowed)
• Closing cost assistance of up to 2% of your current loan on refinances
• Condominium financing (with certain restrictions)
To qualify for these programs:
• You'll need a minimum credit score of 680
• Your income and total loan amount must be within program limits
• Additional qualifications for home purchase loans:
- Completion of a CHFA-approved homebuyer education class prior to the loan closing
- You must contribute a minimum of $1,000 toward the home purchase
Call me today for more information!

Mortgages for medical professionals
Client: Freedom Mortgage
Copy: Josh Dare

Freedom Mortgage is pleased to announce a mortgage designed to meet the needs of medical professionals, the Alliance Medical Professional Program. The program allows for purchase or rate/term refinance of a primary residence for those in a qualifying medical profession.Highlights
The program provides support for medical professionals by allowing future income to be considered
Further improving affordability, the program allows for lender paid mortgage insurance (LPMI) or no mortgage insurance (Mi). And the required down payment is lower than conventional products, with loan-to-value (LTV) ratios from 85%-95%.
The program caters to the unique needs of medical professionals who may be burdened with large student debt with a high debt-to-income ratio.
Eligibility
• Open to medical professionals, including doctors, dentists, veterinarians, residents and researchers.
• Future income eligible: minimum 720 credit score required.
Program Details
• Purchase or rate/term refinance, no cash out refinance.
• Primary residencies only.
• 5/1, 7/1, 10/1 and 15/1 adjustable-rate mortgages (ARMs).
• With LPMI, 1 unit: loans up to $1 million, 95% LTV, 40% DTI.
• No MI, 1 unit: loans up to $1.5 million, 89.90% LTV, 43% DTI.
• No MI, 1-2 units: loans up to $2 million, 85% LTV, 43% DTI.
Call me today for more information and your free pre-approval.

Need funds for home improvement?
Client: Freedom Mortgage
Copy: Josh Dare

A government-insured FHA 203k renovation loan lets you purchase or refinance a home along with the cost of needed or wanted repairs-all with one loan.Renovation loans can be used for:
• Bathroom and kitchen remodeling, including built-in appliances
• Replacing a roof, gutters and downspouts
• Adding a second story, a family room, another bath
• Completing a basement or attic
• Upgrading plumbing, heating, air conditioning or electrical systems
• Installing new siding, energy efficient windows and doors
A 203k renovation loan can take care of these repairs and more with one loan transaction.No need to space out home improvements over months or years-renovation loans allow you to pay for your home improvement projects over time.Contact me today for more information on renovation financing!

Live on the Hawaiian home lands
Client: Freedom Mortgage
Copy: Josh Dare

Freedom Mortgage believes in helping more homebuyers achieve the dream of homeownership. If you are a Native Hawaiian looking to purchase or refinance a 1- to 4-unit property located on Hawaiian Home Lands, you may be eligible for one of these programs.Eligibility
• Must be a Native Hawaiian with 50% Hawaiian blood and certified eligible to hold a Hawaiian Home Lands lease by DHHL.
• A successor lessee or assignee of an original lease must have 25% Hawaiian blood.
• Primary residences only.
• 1- to 4-unit properties are eligible.
• Manufactured homes are not permitted.
Maximum Loan-to-Values
• FHA Premier*
– Purchase: 96.5%
– Rate/term refinance: 97.75%
– Cash out refinance: 75%**
• FHA Streamline
– Standard FHA LTV guidelines apply
Mortgage Insurance
• The Mortgage Insurance Premium (MIP) is a one-time upfront payment only, based on the amortization term and if MIP is financed or not financed.
• Annual or periodic MIPs are not assessed.
I believe in offering quality service you can rely on. Call me today for more information!

Big Cyber Security Questions for Small Business
Client: Cynch Securtiy
Copywriting/copy editing: Josh Dare

Why rent when you can own?
Client: Finance of America Mortgage
Copy: Josh Dare

So, you've been asking yourself: why buy a home?The reality is that your housing will always come at a cost, whether it's rent or a mortgage. By now, you're probably thinking that a mortgage is a smarter option.That's because rent is:
Only going up, as high as 40% in some cities—an average of 15% across the nation.
The most money a landlord can get away with charging.
In the landlord's interest at the expense of your own.
Money that you "give away" to your landlord with no lasting return beyond the month's rent.
Variable at any time outside of a lease.
With a mortgage, you pay a predictable amount each month.
A fixed rate mortgage is just that: fixed — you pay the same amount every month. It's like paying your future self because with each mortgage payment, you pay back a bit more of the money that you were lent. Because that value is yours, it's like putting a bit away with every mortgage payment.
Speak to us to find out if homebuying makes sense for you.

April: Home improvement month
Client: Freedom Mortgage
Copy: Josh Dare

June: New homeowners awareness month
Client: Freedom Mortgage
Copy: Josh Dare

Infographic: Help me, content marketing!
Client: Curated Content
Copy: Josh Dare
Design: Marc-O-matic

Content marketing is the superhero you need in 2014 to tight the villany of time-poor customers in your sales funnel.PROTECT your marketing effectiveness: attract and engage prospective clients in the digital age.
87% of brands use social media for content marketing.
51% infographic years 2012-2013!
63% of companies said posting content on social media has increased marketing effectiveness.
3 out of 4 marketers say compelling content drives successful social media campaigns!
RESCUE your sales leads: attract the exact type of client you want while satisfying customers who aren't ready to purchase.
Google's organic search: 43% of traffic goes to the first listing.
Blogs on company sites: 55% more visitors!
Companies with blogs: 97% more inbound links than others!
DEFEND your brand perception: by putting the right content in the right place at the right time.
93% of marketers use content marketing today!
78% of chief marketing officers think that custom content is the future of marketing!
70% of customers prefer getting to know a company via articles rather than ads!
60% of consumers feel more positive about a company after reading custom content on its site!
THE GRATEFUL SOCIAL MEDIA CITIZENS!
• "Interesting content" is a top 3 reason people follow brands on social media!
6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow.
Facebook
95% of Facebook users log into their accounts daily!
• Of all the minutes spent on the internet, 15.8% are spent on Facebook
• Infographics are ‘liked’ 4x more than presentations and 23x more than documents!
Twitter
67% of Twitter users are more likely to buy from brands they follow

How to spot a dodgy emailA network is only as strong as its weakest link – make sure that everyone on your team knows how to spot a dodgy email to protect your network from malware.GeneralWhile email is an important tool for business communication, frustratingly it's also the most common method for the distribution of malware (malicious software). Malware is software made to damage computers and infiltrate networks, and can include everything like computer viruses, worms, Trojan horses, ransomware, spyware, adware, rogue software, and scareware. According to a report by Verizon, 94% of malware was delivered via email. That means it's important to be on your toes when you're in your inbox.All it'd take would be one of your team members clicking the link in a dodgy email and your whole network could be infected. Your network's cyber security is only as strong as your weakest link, so it's important everyone on your team can spot the tell-tale signs of an email with bad intentions.To trick you into running malware, the bad dudes create an email that looks like it came from a company you know and trust. They exploit that trust to get you to click a link, or open an attachment – opening the door for their malware to come charging in.Don't fret: There's usually at least one "tell" that gives it away:- It's too good to be true. The sender breathlessly tells you that they have a large sum of money to transfer but it's being held up for whatever reason – all they need is for you to transfer a little bit of your own money, and you'll receive a giant windfall. Don't. If it sounds too good to be true, it likely is.- The sender's email address. It's possible to make an email look as though it came from anyone by simply changing the name on the account. That name is all that's shown in the preview or quick look, so could easily trick somebody who wasn't paying attention. If you get an email that you think might be dodgy, check the actual address that sent it by right clicking on the sender. For example: I recently received an email from "Microsoft", warning me that my data is at risk and asking me to click a link to correct it. Right clicking the "Microsoft" in the sender box showed the originating email address was actually [email protected] – perhaps the dodgiest-looking email address in the world, and no connection with Microsoft.- The company name has weird spelling. Sometimes they make the email look like it came from an address at a known company, like microsoft.com – but look closely and you may see a slight, tricky variation: maybe it's micr0soft.com, or microsoftt, or any untold number of slight variations that can fool a user without such a keen eye.- It doesn't know you. A genuine message from, say, your bank, would most likely address you by your name; and maybe refer to the type of account(s) you hold with them. An email from a scammer, though, won't have any correct background information in it – because they don't know. They're hoping that you'll provide it to them by falling for their malicious email.- The links go to somewhere weird. Hover your mouse cursor over a link in the body of the email – you'll find a dodgy email will point to a dodgy address, rather than the normal one you'd expect.- Basic spelling or grammar errors. Legit companies know that poor spelling or grammar is bad for their brand, so they proofreaders to ensure everything every word is correct. Hackers don't (and oftentimes aren't native English speakers) so their emails can be riddled with errors: words used incorrectly, or capitalised when they shouldn't be, the wrong there/their/they're is used and so on.Share these tips with your team to protect your network from a malware attack.# GuidanceEnsure that your team knows how to spot a dodgy email. They can practice identifying phishing emails on a special Google phishing education page.They need to know what to do when they receive a suspicious email, which could be:- report it to your IT Support
- screenshot it and send it to the team so they're on the look out
- mark it as spam and then delete it
- check if anyone else in your team got the same email
If the email came from the legitimate account of one of your contacts, you should call them to let them know that their email was probably hacked (and they should change their password).I can hide my guest list

Pitch: Banking memes
Client: Curated Content
Copy: Josh Dare
Design: Josh Dare
A national Australian bank was interested in a series of memes to bring some levity to their site.Did you know that common meme formats that you'd already know are copyright protected? These are all original characterizations that I developed and created using stock images that I sourced, yet to be bought/licensed, hence the watermark.

Beauty Booth launch
Client: 12th Street Gym
Concept: Josh Dare
Design: Josh Dare
When the gym launched a beauty salon within the solarium, it needed a push. "And get a free tan" seemed like low hanging fruit.

Gym promotions and advertisments
Client: 12th Street Gym
Copy: Josh Dare
The lobby of 12th Street Gym (and sister location 12FIT at the Loews Hotel) held an array of large screen TVs, each loaded with a USB stick I maintained with a curated selection of images.

New branding project execution
Client: FCA (Francis Caufman Architects)
When Francis Caufman Architects became FCA, yo boi JD is who did the grunt work.

Life at 12th Street Gym
Client: 12th Street Gym
Concept: Josh Dare
Camera: Josh Dare
I filmed short $0 budget marketing videos for the gym's social media channels.

Mel C(ancelled)
MCV (Melbourne Community Voice)
Copy: Josh Dare

JOSH DARE makes the most of bad timing with Mel C.Today, I met Mel C (Chisolm, ex-Spice Girl). Wanna read my tell-all interview with her? Well, ya can’t – she cancelled. Being the Sportiest Spice in the world apparently won’t help you from ‘running’ late.So this article is based upon her live performance at HMV Prahran Central, the press junket, my fleeting 10-second meeting with her, and her interview on Rove Live that I just watched. Incidentally, I tried in vain to get Mel C’s publicity chick to bump Rove Live in favour of chatting with us, but unfortunately for Mel her publicist lacks vision. What’s Rove got that we don’t, huh? (Besides the national coverage, reputation and limitless charm?)He certainly sucks up to his celebrity guests more than I do, that’s for sure. In between praising her career and pandering her ego, about the best response he elicted from her was “I’m not a lezzer”. Not that he asked, of course, she was qualifying herself after commenting how comfortable she was being sexual in her latest film clip because it of the female director. So there ya have it, girls – Not A Lezzer.Which is altogether too bad, because based on the crowd at her in-store appearance, she still has quite a strong lesbian following – who don’t seem to go far without their gay male contingency. From where I was standing in the press pit (acting as a human boom for the Bent TV recording), the queers were tall and proud; in contrast with the kiddies on school holidays, who were short and shameful and thankfully not too plentiful.The crowd was patient as they awaited the arrival of Sporty Spice, and greeted her with cheers as she entered the shopping centre 20 minutes late, took the stage, and then disappeared out the back straight away. Hmph. She soon reappeared and the crowd bellowed out ego-boosters like, “We love you Mel!” and “You rock Mel!” and “We love the way you rock Mel!”. She performed stellar renditions of 'Next Best Superstar' and 'Better Alone' from her latest album, Beautiful Intentions, and then a slow acoustic version of 'I Turn To You'. We managed to sneak in the questions during the press junket, so here’s what she had to say.(So) Beautiful Intentions is a lot rockier than the last album?
I really thought about what I wanted to achieve with this album, and with the first two (albums) I was able to do a lot of touring and a lot of live work, and I realised that it was the live work that I enjoyed the most, and it was what the audiences were reacting to the best. So I thought it was time to rock out.
You’ve written most of the songs on this album, is that right?
I’ve always co-written every album I’ve made, and with this album I co-wrote 11 out of the 12 tracks.
After 33 million albums sold, is there more or less pressure to come up with successful new stuff?
It’s much more relaxed. I feel I have had a wonderful career. Obviously with the Spice Girls, it was tremendously successful, and as a solo artist too I’ve been blessed, you know, I’m so lucky. I feel that I’m just having a good time, and it’s helping me to make the best music of my career, I really do.
So unlike your time with the Spice Girls, are you now finally producing what you’ve wanted to produce?
I was very different then, I was a lot younger, It was very much something we did together. That was the music that we did as a band, well, as a group. I’ve just been feeling more like on my own, I’ve been playing and experimenting, and I feel that I’ve finally got there.
You’ve got a new album out, and two new singles from that album just released. So what’s next for you?
Well, there’s actually a track which isn’t on this album… In Germany, I’ve been asked to sing the theme to a new TV show; a song called 'The First Day Of My Life'. So that’s the next release in Germany, Austria and Switzerland, but I’m not sure of whether you guys in Oz are going to get it or not… but by the sounds of it, you want it, so just wait and see.
Your work crosses over many demographics and genres, in terms of style and sound. How do you find that transition from dance to ballad to rock?
I’ve always thought that if a song’s a good song, it can be lent to any genre. A song like 'I Turn To You', which was a huge hit dance remix by Hex Hector, originally started its life as a ballad. I’ve got some great remixes for the new singles that are currently out, and I know that they have the same quality and potential.
Melanie C’s Beautiful Intentions is out now

Tricks of the trade
DNA
Copy: Josh Dare

From histories of sexual abuse to ongoing drug problems and homelessness, mainstream society has long stigmatised the lives of male sex workers. But do all working boys have tragic, seedy pasts? JOSH DARE investigates.You can learn everything you need to know about gay male prostitution from movies. Mysterious Skin tells us that guys only become prostitutes because they’ve been sexually abused. They’ll probably be messed up on drugs Basketball Diaries-style, possibly homeless a la My Private Idaho, or maybe even a fading but well-endowed porn star aka Boogie Nights. And around Oscars time, they’ll probably be all four at once.Sure, these guys can deliver emotional monologues on the state of humanity, and the over-wrought look of emotional trauma as a they turn another trick might send a chill down your spine, but keep in mind, this is the same industry that asks us to believe that every time a bell rings, an angel gets it’s wings. So it begs the question: is male prostitution really as desperate as Hollywood likes us to think it is?“Although there are some people in the sex industry who turn to drugs, it’s only a minority,” claims Chad, a Sydney-based escort. “And there’s plenty of other people in the world who turn to drugs to deal with psychological issues, not just sex workers. It’s just another way people try to stigmatise the industry.”Frustrated by misconceptions in his line of work, Chad approached Sydney gay magazine SX and now writes a regular Sex in the City-style column that explores issues relating to the sex industry, breaking down the subject’s taboo while including safe sex information and answering commonly asked questions about escorting, the most common being why?Jacob, a 24 year-old former sex worker from Melbourne, started pretty unceremoniously. “I was curious where the male prostitutes were on the streets, so went ‘round there – which led to me getting a job that night. A guy came up to my car and said, ‘Come back to my house, I’ll pay for you’ and I was like ‘yup – sweet!’.”Jacob’s choice may sound like a passing fancy more than a decision, but he’s adamant that for all prostitutes the decision is, “One hundred percent yours – there’s so many other different alleys you could go down instead of prostitution.”That bravado remains unchallenged by a lot of male sex workers, but it could be simple lip-service. Those aiming to truly enter the industry are more attracted to the anonymity of the brothel.“We do ask what reasons they have for being an escort, which is usually money,” says Ivan, manager of Melbourne’s largest gay brothel. “But a lot of them really are just doing it for the experience so they can check it off their list of things they’ve done. It’s also ideal for students, as if they don’t get a client for three or four hours, that’s three or fours hours of study instead of flipping burgers at McDonald’s.”He then pauses for a moment as if listening to a silent question, and blurts, “But we don’t hire Asians. Anyone who wants an Asian can just go to Star Hotel and pick one up. So we don’t hire them.”Another party caring for the welfare of Melbourne’s sex workers is RhED, an outreach program based in St Kilda which operates from a harm minimisation approach, providing practical and realistic health information and support (including tips for novices, such as, “Save your money - you too will get ill, burn out, get old or get fired one day”).As an affirming final thought, RhED comforts freshman that, “the only thing wrong with sex work is society’s negative, hypocritical attitude towards it. You deserve as much support for your career choice as Mother Theresa does for hers.”Society's attitude is fairly well ingrained, as Chad soon discovered after starting his column. “I talked about the positives of sex work, like the opportunity to travel around the world, and one guy wrote in and said that my column was helping to glamourise ‘prostitution’, as he called it – a word I don’t like.”A rose would still be rose by any other name, and the term prostitution would seemingly be applicable for escorts and sex workers. But as Chad explains, “We’re not selling ourselves in desperation, we’re providing a service. It takes a lot of energy to be someone’s escort or someone’s companion, rather than ‘prostituting’ – which can mean giving up yourself in a purely sexual way.”A technical disclaimer, perhaps, but indicative of the sex industries efforts to sway public opinion. The spin doctors have been bought in to clean up the image (if not the industry), but in the court of public opinion, they’re still fighting an uphill battle. It’s been said that prostitution is the world’s oldest profession, and fighting centuries of prejudices won’t be won over by a fresh coat of paint and some decent PR.In 1949, the profession got a pretty decent bitch-slap from the United Nations. Admittedly a toothless tiger, the United Nations adopted a convention stating that prostitution is incompatible with human dignity. It took them a while. Prostitution has been traced as far back as Babylon. A large brothel found in Pompeii attests to the widespread use of prostitutes in Rome around the turn of the century, and it’s documented that during the Middle Ages, while all forms of sexual activity outside of marriage were regarded as sinful by the Catholic Church, prostitution was tolerated because it was thought to prevent the greater evils of rape and sodomy.So just as prostitutes of both sexes became a staple fixture of the modern landscape, male prostitutes only recently became a regular character in literature and movies As late as the 60s, the gay hooker has been mostly stereotyped as a sexy but tragic figure. Troy Gurr, a seven-year veteran of the video industry member and now editor of gay newspaper MCV says, “It’s a slight against the gay community. Gay hookers wind up in films like My Own Private Idaho. Straight-male hookers are American Gigilos. It’s another form of gay-bashing. Killing us with sex and drugs.”“If you’re a prostitute, you’re looked at as the lowest class level in society,” says Jacob. “A gay prostitute is even lower. It’s almost like it’s expected of us. Like people are gonna say ‘well, I guess that was only a matter of time’.”There are no definitive figures, but a recent report in The Sunday Age cited that about 80% of brothel and agency workers were women, 10% were transgender and 10% men – so it’s no surprise that when most people think of a prostitute, they automatically assume the feminine gender. As such, there is very little research or understanding of the male sex worker.Chad confirms this with a perplexed smile. “Male sex workers don’t easily fit into the equation, and no one has known what to do with us beyond the recognition that we exist.”

Dream on!
MCV
Copy: Josh Dare

JOSH DARE’s top 15 tips to a good night’s sleep.1. Listen to relaxation CDs
Some people find that relaxation CDs can help them get to sleep at night. The CDs are usually a loop of nature sounds, like the ocean or dolphin calls. Beats listening to your snotty boyfriend, at least.
2. Avoid snacks before bed
Particularly sugars, as they will raise blood sugar levels and inhibit sleep. Or if you do manage to sleep, you might wake up in a couple of hours with low blood sugar levels, craving more. And if you snacked properly, there shouldn’t be any left.
3. Sleep in complete darkness
Just like battery chickens, our sleep cycles are controlled by light – so if there’s any light in the room, it could disrupt them. Even try to avoid turning on the light to go to the toilet. Toilet Duck should totally make a glow in the dark bowl thing to help with aim.
4. No TV in bed
Not only is it over stimulating in an area where you should be concentrating on sleeping, but the light source can also affect your cycles. Plus, Big Brother Up Late isn’t even on anymore.
5. Wear socks to bed
Being the most extreme extremities, feet get cold first; and could cause you to wake up. Studies have shown wearing socks helps reduce waking up. And you know, gay men just can’t get enough sock. It is sock, right?
6. Go to bed as early as possible
Our internal systems do a majority of their nighttime work between 11pm and 1am. Just like any respectable prostitute.
7. Watch the temperature
Keep the temperature in the bedroom no higher than 21ºC. Many people keep their homes – and particularly the upstairs bedrooms – too hot. It’s almost as if they were substituting for a lack of heat in other departments.
8. Avoid caffeine
It’s a bit of a no-brainer, but some people cannot metabolise caffeine efficiently and therefore feel the stimulant’s effects long after consumption – even so far as an afternoon cuppa disturbing that night’s sleep.
9. Don’t change your bedtime
You should go to bed and wake up at the same times each day, even on the weekends, to help your body get into a routine and make it easier to fall asleep and get up in the morning. But it does make it easier for stalkers too, unfortunately.
10. Exercise
Regular exercise – at least 30 minutes a day – will help you get to sleep. The best time to exercise is in the morning, but any time bar before bed is good (as it could keep you stimulated and awake). Now you have to ask: does sex count as exercise?
11. Keep your bed for sleeping
If you’re used to watching TV or doing work in bed, you’ll find it harder to relax and to think of the bed as a place to sleep. Plus, if you’re watching something as high caliber as The Wedge, you might crap yourself laughing.
12. Take a bath before bed
Baths are great for not only helping you relax; but after you raise your body temperature, it, of course, has to come down again – which helps facilitate sleep. And we’ve been trying to find a polite way to tell you to wash anyway.
13. Avoid alcohol
Even though alcohol can help by making you drowsy, it’s short lived – so you’ll find you may wake up in the middle of the night unable to get back to sleep. But then again, you could always keep drinking…
13. Avoid fluids
In addition to alcohol, avoid any great quantity of fluids within two hours of going to bed, which may cause you to wake up busting for the bathroom. Or not even wake up but still badly need the bathroom, which is a bit worse.
14. Minimise electronics
Never let TVs, DVD players, computers, or other electronic devices operate while you sleep – not only may the whirring of the fans bother you, but electro-magnetic fields have been known to disturb sleep. And you’re not exactly using them in the land of nod, hey?
15. Lose weight
Being overweight can increase the risk of sleep apnea (pauses in breath during sleep), which prevents a restful nights sleep. And don’t forget, not being overweight means you can fit more people in the bed, wink wink.

Tea vs coffee
MCV (Melbourne Community Voice)
Copy: Josh Dare

JOSH DARE (under pseudonym Georgina White) weighs in on the daily war that’s being waged by the kettle.It’s a tense battle here today in the trenches of the kitchen come morning tea time. The opponents are fired up to boiling point and have long history of feuding. Welcome to the ultimate grudge match: tea versus coffee.Standing in the black corner (by the toaster), over 12 centuries old is Coffee. With origins stretching all the way to Ethiopia and Europe, this contender is the Beverage Beast from The Middle East. And in the kind of orangey-brown corner, still standing after 5,000 years is Tea. The love puppy of Chinese medicine, this challenger has been dubbed The Continental Oriental.Never before has this arena seen such bloodlust. The coffee fans are taunting, “Pussies!” at the tea drinkers. The tea fans are screaming back, “Tweakers!”. But is it an equal battle?Coffee’s health benefits have been debated and it stands on shaky ground. There’s no doubt to its popularity – according to a 2001 survey, Australians drank more cappuccinos than hot tea, milk or fruit drinks. How many, you ask? Roughly 434 million cappuccinos in 2000 alone, according to Lavazza Coffee. But personal taste aside, the long term benefit of drinking coffee is open to debate, despite several studies focusing on the relationship between coffee consumption and many medical conditions, ranging from diabetes to cardiovascular disease to cancer. However, one fairly consistent finding has been the reduction of type 2 diabetes in coffee consumers. Which could be good news, if you’re anti-type 2 diabetes and like a good cuppa joe.Tea, on the other hand, is often perceived as coffee’s less popular little brother. It shouldn’t be the case though: research has shown that drinking tea can provide many benefits. In recent years, research has suggested that tea is high in antioxidants which fight cancer and disease. While this has not been medically confirmed, most nutritionists suspect that drinking tea daily reduces your risk of at least some forms of cancer. In one study, tea drinkers in the United States had half the risk of prostate cancer. Also, the typical level of caffeine in a cup of tea is about half that of coffee. (According to Tetley, the average caffeine content of one cup of brewed tea is about 40mg, whilst the same amount of drip coffee contains about 85mg.) Recent studies in the UK also show that drinking rehydrates just as effectively as drinking water does.But, at the end of the day, there’s one important thing besides health that’ll dictate what you drink: taste. The choice between coffee and tea willo all come down to personal preference. So just get out there and wear your hot beverage with pride.Box out
Instant weight loss in your coffee?
A radical new functional drink has hit the Australian market – instant Arabica coffee with the natural content of caffeine plus dietary supplements to assist weight loss during, after and between meals. “One relatively easy way of slimming is to replace regular coffee with an instant coffee which also provides weight management ingredients,” says Sydney pharmacist Mina Attia. “Something you’d probably drink every day without thinking about it becomes a help for your weight, health and wellbeing.” A market leader has emerged: Myadec Slimming Coffee is quality Arabic instant coffee, meaning you get a great tasting cup of coffee and three weight loss ingredients added to greatly assist weight loss. It’s only available at pharmacists, so get on down to your local chemist and start losing weight every time you drink a cup of coffee.

Kissin' Cousins [Tina Cousins interview]
MCV (Melbourne Community Voice)
Josh Dare

JOSH DARE meets pop's lady-in-waiting, Tina CousinsHow’s this for a success story: a no-show performer at a fashion show led the organiser to panic and ask if any of the models could sing. And the only one confident enough to step forward – Tina Cousins, who would soon be signed up to Pete Waterman’s label and collaborate with Sash! on worldwide hits ‘Pray’ and ‘Mysterious Times’. We caught up with Tina on the eve of her latest release, ‘Wonderful Life’.You were born, raised and still live in Britain – but your career seems to be mainly focused on Australia. Not that we’re complaining! But how did that come about?
The success that I’ve had in Australia has surpassed anywhere else that I’ve been to, and because I’ve had such a long break this time, the support [here] is still very strong so I just thought it was a good place to go back to. Fingers crossed, people would still remember me! (Laughs)
What does being a ‘diva’ mean to you? Do you identify with the title?
The first few times that people had said that I was a diva, I was kind of taken aback because I always think of a diva as some giant black woman belting a track out! I take it as a compliment and I suppose I’m quite a ballsy person anyway – I don’t think I would have lasted as long as I have if I hadn’t been. So when people call me a diva, I don’t take it as a ‘complete bitch’, I take it as I’m a strong woman.
Most singers tend to mime when performing live nowadays – what are your thoughts on that?
Disgusting. Bah! Unbelievably annoying. I never, ever mime. There’s no way in a million years I would ever mime – I think it’s a con. If people are paying good money to come see you in a concert, it’s really taking the mickey to stand up there and to mime to something. And not only that, surely the whole idea of it is that you can sing!
What was working with Sash! like? Any chance of you two collaborating again?
When we first worked together on 'Mysterious Times', we worked together really well and we got on really well. But when it came to the second track, I don’t know whether the fame thing had gone to his head, but he was really arse-y - he wasn’t the same person I’d worked with before. He was quite nasty to me. When we did the first track and it was such a success – and I worked my butt off for that track, every day for four months - he said because of what I’d given him with the first one, he’d promised me that we’d do a second one – so at least he kept his word.
Your new single, ‘Wonderful Life’ is a hark back to the 80s sound – does this era of music hold some good memories for you?
Yeah, it does. That was the time that I was a teenager. The eighties were a wonderful time because everything was so different, the style and everything from the clothes, the makeup and everything that people wore was so in-your-face. I’m really pleased with the reaction [Wonderful Life] is getting – I’m over the moon. There’s whispery, whispery bits that I’m going to be coming and doing a tour in July, so fingers crossed...!
‘Wonderful Life’, the first single from the forthcoming album ‘Mastermind’, is in store Monday

DJ (Don't Joke) [Paul van Dyk interview]
SX International
Josh Dare

JOSH DARE upsets Paul van Dyk.Interviews with DJs are usually just the interviewer going through the motions of an actual, proper, interesting interview. I suppose it’s a testament to their professions that they don’t have anything original to offer and just regurgitate bland dialogue in the guise of party-talk. You ask all the right questions; the ones they want to hear like, ‘What’s the most satisfying thing about your job?’, and the answer usually some lame variant of ‘Seeing so many people peaking to my music at the same time’. You let ‘em wax lyrical about ‘choonz’, sometimes you’ll get a sound bite or snippet of something original, but mostly it’s just bullshit.So when the job of interviewing the world’s number one DJ arose, I had to wonder whether the ranking included press savvies. With Paul van Dyk’s German office phone number in hand (along with my allocated timeframe, 8:45pm-9pm), I made the call. He greeted me in a very German matter-of-fact tone. Exactly the opposite to what I was going for with my questions.For example, my opener: I note that, according to his bio, he’s worked with all the internationally famous DJs like BT, Sasha and Dave Seamen, so there must be some sort of out DJ mother’s club equivalent going on. In a sigh that kind of suggested he was sick of me already, he replied, “Well, we’re good friends really. We respect each other, we love each other’s music and we work well together. For me, Sasha is one of the most talented DJs and he has amazing musical skills, and someone like Brian [BT] is one of the best engineers I know. We’re friends, and we love each other – that’s actually it!”Uh oh – better chuck a ‘right’ question in. After being voted number 1 DJ in the world so many times, it must be hard to not let it go to your head? “No, not at all – because this is not the reason you do it. I’m very passionate about electronic music and everything I do. It’s not about a list or something. It’s something more than feeling ‘hey, I’m the biggest show on earth’.”Back to my original questions – the biggest show on earth must surely have so many groupies by now, I suggest. If he weren’t on hands free, I’m sure he would’ve dropped the phone before he flustered, “I see a few familiar faces in different places. I wouldn’t say I have anything to do with traditional groupies because they know I’m married and off that market.” – emphasising the word married, like a knife flung at me down the phone line. “I have some real loyal fans that travel to a lot of different places. There’s two guys, I believe they’re from Egypt, and I’ve seen them virtually all over the world – except for Australia!”Which opens the door to discussions of Australia. He lets me know he’s always had absolute amazing experiences here, as we actually enjoy electronic music and educated about what’s really going on because so many DJs tour here. It’s a good yarn, except I bugger that up too by trying to invoke a bit of the old Australian rivalry by asking if he’s noticed any differences in clubbing styles in the capital cities. He clearly sees straight through my ploy and explains, “I have to say when I’m in Australia I have quite a hectic schedule so I’m not getting too much of local politics.”I then ask about the fall of the super club, which in German apparently translates to ‘give me a lecture on what electronic music is to you’. “Well the thing is, I don’t label the music; for me it’s all electronic music and there’s different elements and genres of that that actually fit different sizes of venues. This is how it’s always been, and I’m pretty sure it’s how it always will be. In terms of what I play, I try to combine the best elements I like the most of electronic music to create a unique sound. You may listen to something that people call trance, you may listen to something that people call house or drum and bass or techno, and when all these elements combine it’s very intense and very energetic.”At this point, I decided it’s not altogether unreasonable to ask what we can expect from his upcoming tour. But he decides that he already answered that. “Well aside from the kind of sound I just explained, right now I’m in the studio working on new material for an artist album so I’ll have five or six tracks ready that I’m going to include in the set – so you’re going to be the first ones to get those.”The ever-present clock staring down at me, I ask my final, timely question: what would he be doing if he wasn’t DJing? He explains that he doesn’t just DJ; he runs a record label and has a music publishing company as well. Not only that, there’s an online radio station and download shop at “dub dub dub vonyc dot com, that’s V-O-N-Y-C”, so by all accords, he’s a busy little sauerkraut. “So there’s still so much to do, I hope I will be able to work with music until I retire at some point – and that doesn’t need to be in front of people, because to be honest, I’m rather shy person. I don’t like to be so much in the spotlight. When I started DJing, the DJ was the freak in the corner. Then suddenly it all changed; suddenly there was light in the corner and then the DJ wasn’t in the corner any more. I promise you, I will not miss the public appearances.”Time’s up, the tape recorder flicks off, and I try to have one last joke with him – does the reference to ‘public appearances’ include interviews? He doesn’t get my little stab at myself, and goes on to say that interviews are great way to get his message across, spreading his word about charity and goodwill.I just hope he kept that in mind for his next interview.

El Confuso [bar review]
Xtra!
Josh Dare

El Convento Rico: it’s Latin. It’s gay. But it’s also straight. So basically it’s College Street’s Ricky Martin.If you’ve not heard of Rico bar, it’s a dingy basement Latin drag bar in Little Italy. The translation of the name is open to interpretation: “Convento” definitely means ‘convent’; however “Rico” could mean a number of things, like ‘rich’, ‘delicious’ or ‘tasty’ (which is probably the preference).Open on Friday and Saturday nights (plus Sunday nights on long weekends), Ricos is decidedly a gay and lesbian bar. When it opened 17 years ago, it was a little thorn in the little boot of Little Italy. The area was densely populated by recent European immigrants who didn’t really take to the idea of a gay and lesbian bar right in their ‘hood. El Convento stuck it out, however, to become a staple of College Street, nestled right next to Blockbuster and a thousand Italian restaurants.While not being in the confines of the gayborhood (read: Church Street) has been tough, they see their location as an advantage. “That’s what makes us different,” general manager Fab tells me. “And that’s what helps. It gives our gay clientele the feeling that they are accepted.”Although they opened as an outwardly gay and lesbian bar, they’ve now “evolved” and pride themselves on their mix of gay and straight clientele. As Fab explains, “Originally we opened to the gay, lesbian and bisexual community, and now we have evolved to cater to… everybody. No matter what your sexual orientation is – gay, straight, confused – we’re just here to satisfy everybody.” He mentioned that there is a misconception in the gay community that the bar is turning straight. “Over the years, it has progressed – but I think it’s hit its plateau. I can honestly say we have a 50/50 mix.”Fab doesn’t agree that the onslaught of straight punters cheapens the experience for the gay crowd. “A lot of our gay customers enjoy interacting with the straight community,” he countered when asked. “I think they feel that they’re not sequestered to being open about their sexuality just in a gay club. Or, be going to a straight club and not being able to be open. Here, you get a bit of everything which makes them feel, ‘I’m just like everyone else’ and it doesn’t limit them to what they can or cannot do.”They’re doing what they can to ensure that they don’t lose the gays. “A majority of our performers are female impersonators,” Feb tells me. “We make sure that we do hold our special Mr and Miss El Convento Ricos; our anniversary parties, which are gay-orientated; our New Year’s party, which is gay-orientated. Our music in general – yes, we play Latin and top 40 – but you can’t get through a weekend without hearing that disco tune.”Ask for any stories which illustrate the club, though, and you’ll hit a wall. “Stories do no justice,” says Alisha, the reigning Miss El Convento Rico. “You have to experience it for yourself.”“I think it is a magical place,” Fab piped in. ”As soon as you walk in here, come down these stairs – it’s like a different place. Whatever problems you’re having in the world, or whatever problems you’re having in your day-to-day life, it goes all out the door. You come down here and forget about everything.”I came down the stairs, and wondered if there was separate entrance that I missed because my perception of the world hadn’t changed in any seismic fashion. It was just a smallish room that was playing host to what appeared to be a stagette night. At least, that’s what the sea of feather boas suggested. During the course of the night, the TVs displayed “Congratulations to our new brides!” while the stagettes’ names rotated on a marquee and gaggles of hens squealed at the digital recognition.Fab had already told me that the bar is a popular destination for bachelorette parties. “They like to come and enjoy the show, watch everybody and party with everyone in here,” he said. “It’s one last hurrah. It’s a new alternative to going to a strip joint I guess.”The music dimmed, and an announcement warned that a drag show was coming. The announcer also promoted the forthcoming long weekend Sunday night at Rico because Chippendales were appearing. “And guys,” he cooed to the men, “if you’re thinking, ‘why would I want to go to that?’ – last year, all the women came and got all fired up over the men… but had no one to go home with.” I couldn’t see the announcer, but the tone of his voice in the conclusion suggested major sad face. So not only am I at the first gay bar in the world that has to so desperately encourage their male patrons to come and see the Chippendales – the CHIPPENDALES – but they do so by promising a bounty of dripping wet snatch.So, is it a gay bar, or is it a straight bar that features gay people? “We’re still a gay bar,” Fab reassured me. “We characterize ourselves as a gay bar and make sure everybody knows that we are. We’re proud to fly the gay flag outside.”Drag shows are interesting at El Convento Rico, as there’s no stage – so the shows are perfomed ‘in the round’, with the audience making an accommodating wide circle on the dance floor so the queens can mime and gesture from the centre. The positioning means that really only one side of the audience at a time is getting to see the show proper; while the other half the club is literally getting a bum deal.Similarly, whether the gay crowd or the straight crowd is getting the best proverbial “view” at any time at ‘the tasty / delicious / rich convent’ is also open to interpretation.El Convento Rico, 750 College Street Toronto.
El Convento Rico.com

Gayme on!
DNA Magazine
Copy: Josh Dare

The history of video games shows a trend of discrimination towards gay and lesbiam characters. Now, finally, these hand-held heroes are coming out of the closet. Josh Dare investigates.Pull quote: “When did you last see ‘The Amazing Happily Married Spiderman’ or ‘The Bi-Unsure X Man’?”When an online game player gave himself a gay nickname in September last year, it caused quite the shit storm. The game, a massively multiplayer online superhero simulation called City of Heroes, has a filtering system in place to avoid offensive nicknames like ‘Gay Killer’. So when subscriber Shane O’Neill (who is gay himself) chose the name ‘The Gay Avenger’, the word was censored comic book style to display ‘The @&# Avenger’. He tried to find a way around it – and typed GayAvenger as one word. Success. He soon followed that up with GayController, GayRevenger and GayHealer.He found it “humorous”. Others didn’t. After receiving a complaint, the game’s publishers, NC Soft, emailed to inform him his use of the word was “vulgar” and “offensive”. Shane was pissed, and went on a smear campaign to any message boards that would listen. The ones that did were critical of its relevance, with one message reading, “When did you last see ‘The Amazing Happily Married Spiderman’ or ‘The Bi-Unsure X Man’?”Shane shouldn’t have been surprised. Gays and video games have a checkered history that dates all the way back to the 1980s.Level one: heteronormalityThe first video games emerged in arcades in the late 1970s. Because of graphic limitations (think Pong), the characters the player controlled were always gender-neutral, lacking sexuality; or non-human, like a mouse, space ship or race car. It wasn’t until Pac-Man that gender politics entered the game player’s consciousness – and he was a proud hetero, as evidenced by his also-successful corporate wife Ms. Pac-Man. You could just imagine their ‘Pac-White picket fence with two point five kids’ off-screen.The heterosexuality of video games soon bloomed in the form of the ‘save the damsel’ cliché storyline, and soon every video game character – most notably an early Mario in Donkey Kong – was trying to save a helpless woman.The popularity of arcade games meant that it wasn’t long until home consoles were created. But, due to lax publishing standards with non-existent quality control, and the fact that government-sanctioned classification offices (like Australia’s OFLC) didn’t yet cover video games, the early consoles were flooded with poor taste or low-quality games – like the adaptation of E.T., often quoted as the worst video game of all time.Nintendo’s Seal of HomophobiaHome consoles were all but abandoned when Nintendo released its NES console in 1983. In light of the dodgefest of earlier consoles, Nintendo created the “Seal of Quality” – a rigorous review that each and every game released for the system undertook before publication, so the company could demand changes to any material they deemed unacceptable.Tucked in between prohibitions on drugs, tobacco, alcohol and violence against women, there was a strict rule against “sexually suggestive or explicit content” – which included references to homosexuality or cross dressing (no matter how slight) and aligning both with rape, nudity and prostitution. So while male characters could rescue their damsels in distress, suggesting a lifetime of reward shags ahead, couples of the same sex wouldn’t even be able to hint towards the same thing.And the people behind the video games did actually try – developer’s stories of the code’s enforcement against gay references are common. When Dragon Warrior 3 was submitted for review, they were ordered to remove a gay bar. Ultima VII was altered to remove the option to choose a male or female ‘bedmate’ if you paid a fee at a buccaneer-run island. Sometimes it was even Nintendo’s in-house games: a mini boss in Super Mario Brothers 2, Birdo, was jovially described in the original edition of its manual as being transgender – a reference that was removed in later editions.“People from Nintendo say with pride that even though they are growing, the number of letters they receive from special interest groups is declining,” said LucasArt’s Douglas Crockford, after his lovechild Maniac Mansion was severely reprimanded before its NES release. “They insist that their standards are not intended to make their products bland, but that is the inevitable result.”There’s little doubt that the code was Nintendo’s way of bowing to US conservatism – the code only applied to games distributed outside Asia. Players in Asia were treated to highly sexually-charged games such as 1987’s Cho Aniki (“Super Big Brothers”) for the Super Nintendo, which was based almost entirely on homoeroticism. The two main characters were even named after gay magazines (one of them, ‘Samson’, being a title of hardcore gay porno magazine catering to fetishes for fat, old men).Time to play co-opNintendo’s discriminatory code was in place until 1999; five years after government classifications expanded to cover video games. But it was too late for Nintendo. While they had successfully cradled video games and their players through the industry’s formative years, tight restrictions on their content sent publishers and players alike to more liberal competitors like Sony and Microsoft – who then evolved video games to a bona fide home entertainment industry worth billions each year. But while the graphics may edge on lifelike, the contents certainly don’t.In a world full of superfluous gay characters on TV (like, oh I dunno, the whole cast of Queer Eye), video games are still void of controllable gay characters – though there is a certain degree of quiet integration that’s pretty sublime.One of the first games to incorporate gay elements was SquareSoft’s Final Fantasy VII, which is often cited as the best video game of all time. For one mission, the main character entered a gay gym – meeting several gay characters along the way. It may seem minor, but it proved to the industry that a game could feature gay elements without financial repercussions.Integration since has not been without its controversy, however. Troika Games’ The Temple of Elemental Evil made headlines upon release in 2003 because of a mission that asks the player to rescue an openly gay character – who they can then marry. A cheery newlyweds photo even flashes up when the credits roll. The producer of the game, Tom Decker, rates it as one of his best decisions. “I particularly felt strongly that since we had several heterosexual marriages available,” he said in an interview with games website IGN, “we should include at least one homosexual encounter in the game and not to make it a stereotyped, over-the-top situation, but on par with the other relationships available in the game.”While the message of equality may have reached development houses, none have been brave enough to thrust a gay character to the forefront. The reason spouted is generally that video games are the domain of young men, who are particularly volatile to any perceived corruption to their unquestionable heterosexuality. Unlike TV, where the consumer simply watches a character on-screen, when a player picks up the controller they become the character. Hence, titles like the Xbox’s Halo become best sellers because they allow the player to become the kick-ass war type that he ‘could’ be, by a stretch of the imagination. The mindset seems to be that the further away from the straight white male stereotype the playable character is, the less successful the game will be.The most notable contradiction to this notion was the late ‘90s hype machine, Tomb Raider. Widely acclaimed for featuring a female lead character, many pundits believed that the only reason guys were willing to play as Lara Croft was because she had massive tits. Never mind the female players who could find the comical-sized boobs offensive.“How can we get more women and gay gamers interested in video games?” asks gaming website Armchair Arcade’s Matt Barton. “Well, for starters, we can tell the marketing departments to stop privileging young, white males in the advertisements and start catering to a wider audience.”Game over, straight white malesIronically, almost 20 years after it initiated its now-abandoned code, it could be Nintendo that bridges the gap. In the next generation console war that’s being waged in lounge rooms across the country, Nintendo has declared that the market for ‘pure gamers’ will soon pique, so they’ve pulled out of the technological war with Sony and Microsoft and developed a new console, Wii (as in ‘we’), which was released in December. Key to this system is an advanced motion-sensor controller that looks like a remote control – one of the most common, and least threatening, electronic devices.With simpler games with a much-wider scope than the predominant ‘shoot and kill’ formula of the past, the system will be the first marketed beyond the straight white male stereotype. While it’s still to be seen which previously-ignored demographic will pick up the Wii, there’s a good chance it could be the gay gamer. And it could all be thanks to an online gay gamers survey conducted by University of Illinois social science student Jason Rockwood – the first of its kind.“This survey is an attempt to quantify the existence of an invisible minority,” he said in an interview with In Newsweekly. “Gay gamers experience a double edged sword of prejudice. The mainstream gay culture and media is not supportive of video games. Then you have the video game culture that is not supportive of gay culture. So you have these people stuck in the middle who have this double edged prejudice. I'm hoping this survey would shed some light on how or why people go through such a process.”The good news is that the video games industry is totally behind it, too. “I seriously hope the discussion with GLBT gamers continues,” says Sheri Graner Ray, game designer and author of Gender Inclusive Game Design. “It's the only way we can continue to identify and remove the barriers to access which are currently in our titles that keep the GLBT audience out. If we want to truly see this industry grow to its full potential, we must continue to remove these barriers.”Box out
The five gayest video game characters, ever
5. Zangief (Street Fighter)
This chunky Russian wrestler has been a staple of Street Fighter since its arcade days. And while the Russians might have a million words for ‘snow’, I only need one for ‘bear’. Plus, he wears only red speedos – with boots – and his killer move is the piledriver, which involves his opponent’s head in his crotch.
4. Samus (Metroid)
Not only did Samus surprise the players of NES game Metroid when it was revealed at the end of the game that they were playing as a chick all along, Samus herself would’ve given her parents a bit of a surprise when she came out as a lesbian. All the clues were there though: homogeneous dressing, masculine qualities, a penchant for heavy arterial…
3. Vaan (Final Fantasy VII)
No, you’re not having flashbacks to your last big weekend – that’s Vaan, from in the soon-to-be-released-in-Australia Final Fantasy VII. SquareSoft, one of the first companies to incorporate gay characters, is going the whole hog with their latest installment by featuring a full blown twink as their main character. No word on whether his special move is from Madonna’s latest video, though.
2. Ash (Streets of Rage 3)
In a 1994 Sega game, Streets of Rage, ‘crazy’ game designers chucked in a veritable homage to Freddy Mercury: a character called Ash who was decked out in leathers (including a purple leather hat), spiked bracelets, green tights, motorcycle boots and a large necklace with a female symbol on it. Rumours abound that he had a secret level, which was simply the word ‘gay’ with a massive arrow pointing at him.
1. Cho Aniki Brothers
After six games, there’s no doubt Cho Aniki – literally ‘super big brothers’, colloquially ‘gay brothers’ – rule the gay video game character roost. These two muscular thong-clad studs battle their way through scores of enemies (who are in various states of undress themselves), using only the holes in the top of their bald heads to shoot a mysterious white substance.

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